Lead GenerationLeads are the lifeblood of your company. Without new leads flowing into your sales organization, your company will start to choke and sputter. Effective lead generation programs are hard to come by. Companies spend tons of money on lead generation each year only to see a miniscule return. One of the challenges with lead generation is the shear number of vehicles or channels to be considered. There are an endless number of online marketing avenues including email, search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM). In addition, you can leverage other traditional marketing methods including snail mail, trade shows and PR. But what should your company invest in? ThisQuarter can help you wade through all of the options to determine which channels will deliver the best results for your company. Then we will help you design and implement programs that ensure a steady flow of leads to keep your sales team busy (and happy).
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